by Todd Sivers
There are two separate philosophies at work every day. One usually succeeds at big dreams, while the other usually fails at small dreams...
There are hundreds of thousands of 'small dream’ businesses and people. They start side gigs, take courses, join MLMs and buy franchises. They hang paper on their wall and open their business practice.
They build a fancy website, and nothing happens. They get some business cards and head out to networking meetings, and nothing happens. They start a blog on the benefits of whatever they sell, and nothing happens. And they slowly watch what is left of their bank account evaporate as they try one little logical step after another to attract any and all potential clients their way. Or they carefully do all this around a full-time job that continues to pay the bills and fund the dream while they wear themselves out every night and all weekend, finding little to no results.
But there is another kind of life entrepreneur. The kind that emerges from the fog and confusion of every day life with a clear, compelling message. They make specific promises to specific people, and they keep those promises. They tell struggling photographers that they can build solid mid-six-figure photography businesses, and they guide them in doing just that. They show suburbanites who dream of being self-sustaining farmers how to grow tons of food in their tiny back yards. They show restaurant owners how to double their daily profits by retaining and delighting patrons.
They focus on the common needs and wants of a very specific group of people. And once they identify the things those people want and need consistently, they find a way to solve the common problems those specific people face, and create opportunities those specific people typically want.
They do this in real time, one-on-one, working with some of those people directly. Then they create a system to help others who struggle with the most common problems and want the most common opportunities that they have uncovered in that specific group of people. And because that pre-packaged system is based on extensive research and experience with what that specific group of people wants and needs, it is often very compelling to that specific group of people.
While they can still work one-on-one with clients, they can also package their system into products and done-for-you services, multiplying their efforts, or they can package it into online courses, and even blogs like this one. And they can multiply their message, and multiply their income, while helping lots of people succeed.
So what sort of person are you? What sort of business would you build? Will you follow convention and hope you beat the odds, or will you create something compelling?
The 9th Day - 7 Ways