by Todd Sivers
Every day you make millions of comparisons. Most of them are simple, basic calculations that assure you that you can go ahead with whatever you intend to do.
When you're driving, you're comparing the speed of the traffic around you, the distance you have to make turns, the sounds you hear... is that a siren?
When you're interacting with other people you're far more interested in how they express themselves than what they say. You actually learn more about what they mean by comparing their actions – facial cues, body language, emphasis, than you are in what they're actually saying. And that's because what they're saying isn't as important as how they're saying it – something you learned by comparison.
When we compare, we’re looking for four things: Danger, familiarity, uniqueness, and desirability.
We’re always on the lookout for danger because we want to avoid it if we can, or face it with as much preparation as we can if we can’t avoid it.
We’re also always looking for familiarity because we feel most comfortable, and farthest from danger when we’re surrounded by the people and things that are familiar to us. Even when we’re in strange places among people we don’t know, we’ll pick out people who are similar to us or people we like, and places that feel like the comforts of home.
We look for uniqueness in part because it could be dangerous. But also because it could offer opportunity for new and better experiences or opportunities. And uniqueness simply breaks up monotony. This is why pattern interrupts are essential to marketing- they get your attention.
And we look for desirability for many of the same reasons we look for uniqueness. We want new and better experiences, but not too different from what we’re used to. We’re easily drawn to shiny objects, pretty music, bright colors, and beautiful people. And marketers use all these as tools to sell us stuff we never knew we wanted.
But even when we avoid obvious danger and find what is familiar, unique and desirable, most of us have enough cynicism to be wary. We’ve been had before. So we know the stuff that catches our attention could be a trap. And each of us develops our own biases as we move along in our experience of life.
IncredibleAdvantage.com offers YOU the world’s greatest success system. And part of that system is understanding comparison – how you compare, and how you can use comparison to give you an advantage every day.
If you want to dramatically increase your success, no matter how you define success, schedule a conversation with Todd Sivers today at meet.toddsivers.com.
The 9th Day - 7 Ways