Think about this… Why are you reading this blog? I’ll tell you why. Because like thousands of people in my chosen target group, you want to do your own thing. You want more control, more income, and more respect. Simply put, you want to have the Best Job Ever. I probably don’t know you personally, but I know you. I know what you want and need. I’ve studied and worked with people like you for decades. In fact, I am a person like you.
You care deeply about people. I care deeply about people. You want to be in control of your time and income. I want to be in control of my time and income. You want to do work that matters, that helps people in a powerful, life-altering way. Me too. You want to be important and valuable to others. Me too. And you want to provide good things like security, stability, and great experiences for the people you love. So do I.
I write this blog for you, because I like you. Because I know you, and I know how to help you get those things you want. Because I was you, I am you, in a manner of speaking. And your success is tremendously important to me. In fact, in my mind, your success is my success. And your failure is my failure. I am incredibly compelled to help you succeed. That isn’t just how I make a living, it’s how I define my life. It’s who I am.
And so I’m driven to drive you. Because every day that you don’t choose to grow further into your God-given potential is a failure I take very, very personally. It isn’t just your own fault. It’s also my fault. If you don’t grow more confident and reach for the success you know you’re capable of, I haven’t done my job effectively with you. I’ve failed you.
Imagine what marketing and advertising is like for me, with my attitude. It’s very, very important. It’s practically a matter of life and death. Because in my mind, every day that you don’t grow yourself a little is a day you die a little. And I can’t stand for that. I won’t have it. You’re too important. You’re too vital to the rest of us.
All of humanity is counting on you to fulfill your potential and do your part to improve and increase. To better the world for all of us. When I help you become more capable and confident, I know I make the world a better place for my children. Helping you helps me. In a billion tangible and intangible ways.
So I’m kind of intense. If you’re going to choose to die slowly, wasting your life on sensations and pleasures, contributing nothing of value to humanity, and sucking precious resources from the rest of us, you and I are not going to be friends. I’m okay with that. In fact, I’m passionate about that.
From my perspective, I’m at war with complacency. And I treat every individual like a triage case. Is there enough life here to warrant my time and effort? Or do I need to move on to someone with a better chance of survival, and leave this one die?
I can’t imagine a field medic having to make those sorts of choices on a real-life battlefield. But I make those sorts of choices figuratively every day. Am I going to spend hours trying to convince a truck driver that his entire way of life is about to come crashing down around him? Anyone with any awareness of technology can see that millions of present-day jobs in transport, logistics, and warehousing are about to be eliminated by computers, robots, and drones.
People in those sorts of jobs currently should be working feverishly to develop new skills while they still have time to plan their transition. But most of them won’t. And I won’t help most of them. I can’t. They’re too far gone.
I’ll focus on those who care enough about their own dignity and want to take control of their own future. I won’t help those who stand around waiting for the inevitable to happen.
Many people in those industries will wait until they’re laid off to even consider doing anything about what everyone can see coming fast. And then they’ll lay blame on others for their lack of work and lack of marketable skills, and expect provision from others at the same time.
Those are not my people. I’m not passionate about helping them. I feel sorry for them, because they’re going to struggle. But I don’t relate to them. They’re not like me. I’m not like them. They’re dying slowly each day, watching Netflix and expressing their passions through their football or N.A.S.C.A.R. heroes, while burying their heads in the proverbial sand and taking little to no responsibility for their own future.
Are you willing to do triage? Will you cut off those who aren’t likely to succeed in your area of expertise in order to better serve those who will succeed?
The 9th Day - 7 Ways