by Todd Sivers
Imagine having a job or running a business where people pay you to solve their biggest, deepest, most pressing problems and provide them with lots of fantastic opportunities. If you had a job or ran a business that delivered on those promises, solving people’s most urgent and important problems, and showing them lots of powerful opportunities, imagine what you could charge for that service. The sky would be the limit, right?
Imagine that you had a business or job that did just that very, very effectively. Every day you would have life-changing conversations with clients who were grateful for your services and excited to keep working with you month after month, year after year. And you would experience the success of your clients right along with them as they progressed, solving one problem after another. And gaining one opportunity after another. Making them want to continue working with you for their entire life.
Here’s where it gets complicated.
Now imagine doing all of that for lots of clients, over and over, again and again. And never actually solving a single problem or creating a single opportunity. Confused?
Welcome to my world, the world of life coaching.
If you’re reasonably intelligent, willing to learn, and if you care about people genuinely, you can make a tremendous income as a life coach. And you don’t have to solve a single problem, or uncover a single opportunity to do it. You also don’t need to create a single product or design any specific services. Simply meet with your clients online, by phone, or in person, and help them create their own solutions and opportunities on-the-fly, in the moment, over and over, again and again.
Your clients will actually solve their own problems and create their own opportunities. As a coach, you’ll only really do two things:
Not so complicated, after all.
Now that I’ve painted such an idealistic, beautiful picture of life coaching as a career, let me be completely transparent about the down sides as well.
On the plus side, life coaching is one of the fastest growing business types in the world. Many who know how to measure things like that claim demand for coaching is growing by 15 to 20% annually.
On the negative side, there are thousands upon thousands of ‘coach certification’ schools worldwide selling every conceivable variation of training, and most of them are not very good. So the market is flooded with people selling life coaching services of every conceivable sort. And most of those people will never make as much money as they’ve spent on certification.
Coaching is an unregulated industry, and it will likely remain that way forever. (The reasons behind this deserve their own blog post, so I won’t go into them now.) So coaching is attractive to get rich quick scammers and snake oil peddlers. They’re everywhere. But when it is done right, coaching is one of the most powerful things you’ll ever experience.
And that’s why, despite the problems, coaching will always be an attractive and lucrative business when it is done with quality and integrity. But selling coaching services is tricky. Many coaches, even the poorly trained ones, can create significant value for clients if they can get clients.
But most coaches have no idea how to get all the clients they want and need in this strange, diverse, and very competitive environment. So join us for free, and over the next few months I’m going to show you how YOU can thrive in this loud, confusing, overwhelming and often sleazy marketplace. Without ever being loud, confusing, overwhelming, or sleazy.
The 9th Day - 7 Ways