by Todd Sivers
There is a huge self-help industry surrounding the concept of Neuro-Linguistic Programming (NLP). The essence of NLP is pretty simple- if you find someone who has succeeded at what you want to do, and you mimic or copy what that person says and does, you'll experience that success as well.
It makes sense. There's a lot of logic behind that idea. And it would work wonderfully if we lived in a purely linear world, where change happened one step at a time.
When Grog was the first guy in the cave to smack a nut with a rock, everyone was quick to follow. And everyone ate nuts from then on. They got what he got.
But when Jeff Walker was the first guy to devise a product launch online, he wrote Product Launch Formula, and thousands upon thousands of people studied his process, and copied it to sell everything from houses to dog training advice.
And the first several had some success. In fact, everyone who has studied Jeff's PLF course has gained something. There is great value in knowledge. But what worked for Jeff in 1998 will not work for you the same way today.
And that's primarily because instead of one guy out there online offering you something free in exchange for your email address, there are millions. Personally, I get an average of 250 free offers every day through Twitter direct messages. 250 offers a day, 7 days a week, 52 weeks a year. That's nearly 100,000 free offers a year. Out of 100000 free things given to me, I might consider a dozen a year, the few that find some way to stand out from the crowd. All the rest are white noise. I don't even look at them.
Doing the work is important. You won't succeed without doing the work. But knowing what to do is infinitely more important. (See my last post.) Because 'what you should do' is a moving target. It changes all the time.
As soon as someone does something that works, lots of other people duplicate it. And the more people who do it, the less effective or valuable it is. Knowing what to do means differentiating from the masses of duplicators out there who do not know what to do.
Many people have suggested that the key to success is in finding out what everyone else is doing, and doing the opposite of that.
There's a lot of truth in that. But it isn't that simple. The real key to massive success is in doing things that are both unique and valuable to others. You can be unique enough to get noticed in this noisy world while also creating solutions and opportunities that those who notice you are desperate for.
IncredibleAdvantage.com offers YOU the world’s greatest success system. And part of that system is understanding what to do that is unique and different from what everyone else is doing.
If you want to dramatically increase your success, no matter how you define success, schedule a conversation with Todd Sivers today at meet.toddsivers.com.
The 9th Day - 7 Ways