I spend a lot of time on twitter. It’s my primary social network, and a major source of traffic and leads for my business. And pretty much every day I get at least one direct message from someone trying to sell me followers. They all promise thousands of followers for a very small investment.
I’m fortunate to already have thousands of followers, and I’m always astounded to find that these sellers of followers do not. In fact, they rarely have more than a hundred followers.
And yet, every day they promise me that they can get me thousands of followers that they themselves don’t have.
I also get daily messages from at least a half dozen people who want to teach me social marketing, or do it for me. Some of those people have thousands of followers, but few have as many as I do.
And then there are dozens of daily messages from people who want to show me how to get rich with dozens of schemes from plastic wrap for fat reduction to Avon. (Avon itself isn't a scheme, trying to sell it to me is.) Usually, I get at least 5 messages from these people that are identical. They’ve cut and pasted them from each other.
I also get hundreds upon hundreds of messages from people saying one of two things: Either buy my stuff, or take my stuff for free. Hundreds of these messages flood my Twitter direct message inbox daily. Many Twitter users have stopped using or paying attention to direct messages all together because of all that spam.
But here’s my point: every single one of those message senders believe that the message they’re sending is a good idea. They think it’s okay to offer to sell something they don’t even have, to promise results they haven’t experienced, or to thrust offers and information on people who have never asked for it and do not want it.
I occasionally engage some of these people. They tell me they’re accidentally getting leads once in a while, but the process is inconsistent and they can’t grow a business from it.
Imagine if I tried to sell Rolexes out of the trunk of my car. People wouldn’t believe that they were real, just because of the way I was selling them.
And so it is with all these spammers. They’re not real. There are actual people who do those things, but they do not make a living or build a business doing them. They do those things hoping to build a business, and every day that riches and success someone promised them would come their way doesn’t, they go back to their jobs at McDonalds, Wal-Mart, or Bank of America. And they hope that tomorrow, those strategies will finally start to pay off.
Making noise is not enough to get attention or find an audience. You may be able to be loud enough for long enough to get someone to look at what you’re doing. But...
Just like a 1984 Impala on rented 24 inch wheels, vibrating everything within a quarter mile with that big bad bass and pitching a stream of incoherent vulgarity, the attention you get will not serve you well.
If you want to experience real success, stop following the herd and stop screaming vulgarities.
Do the work. Be the expert. Build the audience. Get the results. This isn’t as hard as it seems.
Walk like a duck, quack like a duck, and people will trust that you can teach them how to fly and swim. But promise what you clearly can’t deliver, give what no one wants, and prove that you couldn’t possibly care less about people, and no one will ever trust you to do anything.
What are you saying about yourself in how you’re connecting with others?
The 9th Day - 7 Ways