by Todd Sivers
There are two very different mindsets behind business building. And they result in two very different business plans...
On the one hand, you have a simple, predictable, linear growth pattern. You open a brick-and-mortar storefront or a website (or both) and offer your products and services to an audience. You attract that audience with marketing and advertising, and you build your business by growing that audience and selling them more products and services. Pretty straightforward.
The other mindset is a little different. With this mindset, you look into the future and you see what will likely happen based on the current trends in technology and economies. Then you create a system that does something no one else does, or does something in an attractively different way. Then, you create a scalable business model based on that uniqueness. You try it out in one place or time, then you scale it citywide, nationwide, or global.
From the very beginning, with this different mindset the goal is to grow the business, and the focus is on that growth. While the quality of the products or services offered is paramount, because the business growth depends on it, the goal isn’t to serve one neighborhood or one segment of the populace. The goal is large-scale growth.
Interestingly enough, most business owners build that first type of business. Few set out to build the second type. Yet often, the second type is actually easier to build than the first because of two important factors:
1 – there is less competition. Even if you serve the same people, a small-scale minded business owner just won’t maneuver or think like a scalable business entrepreneur. And so, there is little real competition between the two.
2 – there is more everything else. Greater vision brings stronger buy-in. Stronger buy-in creates strategic alliances with high-level talent. Talent brings better, faster development and innovation, and that develops superior products, services and systems. That superiority sets the business apart and above competition. And that creates momentum. Momentum brings growth, and big dreams become reality while small dreams remain just dreams.
So if you’re considering building your next business, ask yourself three simple questions:
1: Is it a frighteningly large vision?
2: Does it solve a big problem or create a big opportunity?
3: Will it excite people?
If you answer yes to all three, then ask some people you trust if they agree. Then ask strangers. Then test the muse – creating it on a small scale. And if it tests great, make it happen.
Or, play small and hope something disruptive and cool doesn’t come to your town and mess up your little dream. But it probably will. If you want to dream bigger, start here.
The 9th Day - 7 Ways